Bang for Your Buck: Where to Put Your Marketing Dollars
I can’t believe I’m writing a post about advertising. Historically, this is not my area of expertise. But I’ve learned a lot helping the local businesses I work...
Category: Small Business Marketing
Two Tools For Your Small Business: Simplicity and Intuition
I don’t normally make New Year’s resolutions, but this year, I made an exception. My personal goals for the year are to to focus on simplicity and listening to ...
Do It Again: How to Cope With That Task You Hate
I have never liked calling people on the phone. Save a couple of teenage years when the receiver was permanently affixed to my ear, I’ve always avoided phone co...
7 Common Capitalization Mistakes in Business Writing
“Capitalization and punctuation.” How many times did English teachers write that on our papers? We still haven’t learned. Most adults remember to capitalize th...
Writing for Business: More Isn’t Always Better
“Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.” When I read these words in Stephen K...
How to Write a Business Blog
So, you set up a beautiful, fully-functional website for your business. Now, how do you get people to visit it? One of the best ways to drive traffic to your si...